Uri has years of experience in both entrepreneurial and corporate settings, setting channels, building marketing strategies, and launching new products, along with an expertise in Games and Gaming.

Uri is a true team leader with a record of building teams and divisions in large organizations and start ups. Such organizations include Orange Israel, founding the company's Content Division in 2001, and Playtika in the role of VP Mobile and Platforms.

Uri also founded Dyuna, a cloud based app store, creating a global mobile marketplace for digital content, Game.is – the digital games association in Israel and is also an active Instructor at Tel Aviv Universities Management of Technology, Entrepreneurship and Innovation MBA program.

Uri Holds a B.A. In Psychology and Sociology from Tel Aviv University and M.B.A. from the management college business school.