Efi Shema

Principal at Rhodium

Efi Shema joined Rhodium in 2014 and brings over a decade of experience including business strategy and product management both in large corporates and startups.

In Rhodium Efi identifies and engages potential investment opportunities, manages the company dealflow, conducting due diligence and works together with our portfolio companies.

Before joining Rhodium, Efi was involved in several startups where he led the UX  and product activity. Prior to that Efi was a Business Consultant at Deloitte Touche Tohmatsu Limited (DTTL), focusing on risk management for leading Israeli companies. In his beginning of his career, Efi worked in the Intelligence division at The Prime Minister Office. During his military service, He was awarded with President's medal Award for outstanding contribution to the State of Israel

Efi holds an M.B.A with a major in Entrepreneurship and Hi-Tech Management from Ben Gurion University and he is a UXV graduate - User Experience Certification program

Efi was raised in Maiter and currently lives in Tel Aviv. He is passionate about new technology and love meeting visionary people that dare to go after their dreams and turn them into reality.