StartUp Compass offers a technology product that aims to increase certainty and minimize business failure by providing benchmarks, reference points and recommendations to the leadership within a business. The core technology is best described as a “data refinery” or an “analyst in the cloud”. The user puts low value data in and gets high value data back. StartUp Compass empowers small and medium sized companies to leverage the massive competitive advantage of data driven decision making by replacing expensive and fallible consultants and analysts previously only accessible to large companies. StartUp Compass has been featured on Techcrunch, Gigaom, PBS, Wall Street Journal, WIRED, ARD, cnet, Forbes, CNN Money, TheNextWeb and Huffington Post.